Damen Yachting Amels 80

Client
Project Attributes:

Damen Yachting Amels 80

For the launch of the timeless beauty Amels 80, we transformed Theater Amsterdam into a powerful visual spectacle where natural elements came together in an interactive way. A surprising reveal where we celebrated the family heritage and Amels 80’s iconic design. An epic journey through time and space. This submersive experience is awarded 8 times: two international BEA Awards, one golden National Golden Giraffe and five international Eventex Awards.

We involved all our disciplines to bring the Amels 80 to life in a submersive experience. It all came together forcefully: the storyline, the captivating video content, lighting design, sound, set design and breathtaking choreography. From concept, design to show, we were able to do what we love best!

Damen Yachting belongs to the absolute top when it comes to building luxury yachts. She has a broad portfolio, ranging from the construction of expedition yachts and Amels superyachts to providing yacht support. The company has offices all over the world, but the head office with a large international team is located in Vlissingen.

The team that realised this project

Daan Oomen

Creative Director

Desiree van Giezen

Creative Director

Stefan Peters

Art Director

Thomas de Vries

Lighting Designer / Project Manager

Robbert Lubken

3D motion designer

Renske Wassenaar

Marketing Manager

Mischa Smit

3D motion designer

Mick Krikken

3D motion designer

Damen Yachting Amels 80